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Columns

ColumnDescription
vendor_idIdentifier for the manufacturer.
vendor_nameName of the manufacturer.
market_category_idIdentifier for the market category.
market_category_nameName of the market category.
month_start_dateFirst day of the reporting month (complete months only).
month_end_dateLast day of the reporting month.
revenueRevenue from your items at this row’s grain.
total_revenueTotal revenue across all manufacturers at this row’s grain.
market_shareYour share of total revenue across all manufacturers at this row’s grain. Ranges from 0 to 1.
order_countDistinct orders containing your items at this row’s grain.
total_order_countTotal distinct orders across all manufacturers at this row’s grain.
order_shareYour share of total order count at this row’s grain. Ranges from 0 to 1.
buyer_countDistinct buyers purchasing your items at this row’s grain.
total_buyer_countTotal distinct buyers across all manufacturers at this row’s grain.
buyer_penetrationYour buyer penetration: the share of distinct buyers in this row’s scope who purchased your items. Ranges from 0 to 1.