Columns
| Column | Description |
|---|---|
vendor_id | Identifier for the manufacturer. |
vendor_name | Name of the manufacturer. |
market_category_id | Identifier for the market category. |
market_category_name | Name of the market category. |
territory_holder_vendor_user_id | Identifier for the rep who owns the territory. |
vendor_user_job_description | Territory holder’s job description. |
territory_manager_names | Array of territory manager names for this territory. |
territory_manager_contact_positions | Array of territory manager contact positions. |
regional_manager_names | Array of regional manager names for this territory. |
regional_manager_contact_positions | Array of regional manager contact positions. |
leadership_names | Array of leadership names above the regional level. |
month_start_date | First day of the reporting month (complete months only). |
month_end_date | Last day of the reporting month. |
revenue | Revenue from your items at this row’s grain. |
total_revenue | Total revenue across all manufacturers at this row’s grain. |
market_share | Your share of total revenue across all manufacturers at this row’s grain. Ranges from 0 to 1. |
order_count | Distinct orders containing your items at this row’s grain. |
total_order_count | Total distinct orders across all manufacturers at this row’s grain. |
order_share | Your share of total order count at this row’s grain. Ranges from 0 to 1. |
buyer_count | Distinct buyers purchasing your items at this row’s grain. |
total_buyer_count | Total distinct buyers across all manufacturers at this row’s grain. |
buyer_penetration | Your buyer penetration: the share of distinct buyers in this row’s scope who purchased your items. Ranges from 0 to 1. |